Legendary Motorcycle Racer – Valentino Rossi – To Run The Monster Energy M-Claw Logo
6-time MotoGP champion Valentino Rossi joins the Monster Army to help further expand the fast-growing Monster Energy brand all over the world
Motorcycle racer Valentino Rossi is one of the most recognizable athletes on the planet. And now people are going to associate him with one of the most recognizable energy drink brands on the planet as well, as Rossi is set to run the Monster Energy M-claw logo on the 2009 MotoGP tour.
Continuing its global push, the No. 1 by-volume sales energy drink in the United States – Monster Energy – will look to Rossi as a means of delivering Monster’s ‘core’ message to the legions of fans that follow the world’s premier two wheel road racing motorsport.
“Going Big has been our motto at Monster Energy for some time and aligning ourselves with Valentino Rossi is about as big as it gets in motorsports,” said Mark Hall, President of Monster Energy. “We feel that Valentino is one of those rare athletes that not only defines his sport, he actually transcends it.”
Rossi’s race resume is stellar. Not yet 30-years-old, he stands as the only racer in the sport’s history to have won world titles in the 125cc, 250cc, 500cc and MotoGP classes. And his 97 career race wins in 210 starts approaches a 50-percent win percentage that is absolutely mind boggling.
“I’m happy to join up with Monster Energy and to be one of the first European sportsman testimonials for this new brand,” said Rossi. “Monster is growing all over the world and I am very excited to be joining them. I think that together we can make something special and the M-claw is going to look good on my new helmet!”
Monster Energy’s Valentino Rossi began testing for his 2009 MotoGP title defense at the Sepang Circuit in Malaysia this past weekend. The series opens on April 12th at the Grand Prix of Qatar.
Monster Energy supports the sport. Be it MotoGP, SX, rally, insane distance jumping, MX, road racing, supermoto, off-road, FMX, skate, MTB, rock crawling, wake, mini bikes, surf, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy “Hitman” energy shot. Valentino Rossi digs ‘em – so will you. On the ‘Net at www.monsterarmy.com and www.monsterenergy.com
Source: Monster Energy
The World Premiere of the Million Dollar Putt Thrills the Crowd at the Snowgolf World Championship 2009
This weekend the Snowgolf World Championship 2009 teed off a new dimension in golf. This first-class event and its climactic putting competition attracted personalities and golfers to Obertauern ski resort from all over the world – even as far afield as the Philippines, Australia and the UAE. The event was sponsored by PNYG, a visionary organisation that delivers marketing-driven luxury lifestyle projects. PNYG also conceived the “Million Dollar Putt” for the tournament.
Despite overwhelming applications, the field was tightly restricted to only 100 amateur golfers. Olympic champions, world champions and celebrities all took the honour in the adapted Obertauern snow. The event took place on a purpose-made 9-hole course (Par 36, 2.700 metres in length). Snow machines were used to prepare the fairways, with out of bounds set by natural deep snow and putting surfaces, “whites”, prepared by hand.
Adi Hengstberger (D) retained his 2007 title. The runners-up were Tristan David (Philippines) and Peter Dobrowolsky (Austria). The new women’s World Champion was Sarah Holzl (Austria).
At the climax of the Snowgolf World Championship 2009, the largest amateur prize in the world was up for grabs: The “Million Dollar Putt”, a world premiere in Obertauern. Participants at the event got a one-off chance to putt for a million US dollars from a distance of 18 metres. Media interest for this phenomenon was enormous: dozens of camera teams relayed pictures all over the world.
Alongside amateur competitors, many big names from sport and showbiz were trying to sink their “Million Dollar Putt” for important causes – “Wings for Life” (Spinal Cord Research Foundation) and “Eagles Charity Golf Club”. There was a breathtaking atmosphere as DJ Otzi, Air Race World Champion Hannes Arch, boxing champion Axel Schulz, football stars Alex Zickler and Rene Aufhauser, FIFA World Cup winner Rainer Bonhof (GER), Austrian Golf Association President Franz Wittmann and actor Sascha Wussow gave it their best shot. Twice the ball seemed destined for the hole. In the end nobody could pull off the big putt, and the prize remains unclaimed until the next championship.
Source: PNYG MAC SL.