McDonald’s Vancouver 2010 Olympic Winter Games
As a Worldwide Partner of the Olympic Movement, McDonald’s is preparing to once again feed the athletes and share the excitement of the Games with millions of customers around the world during the 2010 Olympic Winter Games in Vancouver, Canada.
Feeding the World’s Best Athletes
– As the Official Restaurant of the Olympic Games and the only branded foodservice retailer, McDonald’s is building three new Olympic venue restaurants: one in the Olympic Village in Vancouver, one in the Olympic Village in Whistler, and one in the Main Media Center in Vancouver.
– McDonald’s Olympic Champion Crew, made up of more than 300 top performing restaurant employees from across Canada, will serve menu favorites to the world’s best athletes, coaches, officials and media at McDonald’s on-site Olympic venue restaurants.
– Spectators will be able to share in the Olympic Spirit and enjoy McDonald’s quality and variety at any of the more than 40 McDonald’s restaurants located in the Vancouver and Whistler areas.
McDonald’s Champion Kids(TM)
– The McDonald’s Champion Kids program debuted at the Beijing 2008 Olympic Games as part of McDonald’s ongoing commitment to children. The program provides a once-in-a-lifetime opportunity for kids from across the globe to experience the Games first hand.
– For the Vancouver Games, one child from each province and one child from the territories in Canada will join kids from around the world to attend Olympic events, meet athletes, visit the Olympic Village, tour the cultural sites of Vancouver and Whistler, and receive their own gold medals from Olympic champions.
– The children will also have the chance to serve as special youth correspondents to share their experiences with their hometown news outlets.
Giving Back
– As part of McDonald’s Olympic tradition of giving back to the host country, Ronald McDonald House Charities® will make a lasting contribution to Vancouver that will live beyond the Games.
– Ronald McDonald House Charities of Canada, in cooperation with The Province of British Colombia, the Rick Hansen Foundation and 2010 Legacies Now, is funding three world-class accessible playgrounds.
– These playgrounds – located in the three venue cities of Vancouver, Richmond and Whistler – will meet the needs of children with disabilities and enable these children to play side by side with their siblings, families and friends.
– The Richmond playground and the majority of the Whistler playground are planned to be completed in time for the 2010 Games; the Vancouver playground will be finished in the summer of 2010. More information to come on playground celebrations that will take place during the Games.
Environment
– In keeping with a green Olympic Games, McDonald’s three new Olympic venue restaurants will be fitted with energy-efficient lighting and equipment.
– The equipment from these restaurants will be reused and recycled at McDonald’s restaurants in Canada after the Games have ended
McDonald’s Canada
– As host country, McDonald’s Canada is activating a wide variety of programs and promotions leading up to and during the Games to celebrate Canada’s Olympic Spirit nationwide.
Activities include:
– Flying Olympic flags at select McDonald’s restaurants across Canada to celebrate their role as host country
– Exciting restaurant promotions such as Olympic-themed McDonald’s Vancouver 2010 Olympic Sport Water Bottles featuring graphics of athletes participating in popular winter sports
– Alliances with top Canadian athletes such as speed skater Cindy Klassen, figure skater Patrick Chan and Cassie Campbell, former caption of the Canadian Women’s Ice Hockey Team
– Celebrating the importance of family and community on the journey to the pinnacle of sport through McDonald’s 2010 Hopefuls, a grant program that supports the Olympic aspirations of 26 Canadian athletes and recognizes the efforts of their parents by allocating a portion of the funding to the family
– Canada holds a special place in McDonald’s history as the first country outside of the U.S. to open a McDonald’s restaurant in 1967.
McDonald’s Olympic Games History
McDonald’s became an Official Sponsor of the Olympic Games in 1976 and has a long-standing commitment to the Olympic Movement, which first began more than 40 years ago. At the 1968 Olympic Winter Games, McDonald’s airlifted hamburgers to U.S. athletes competing in Grenoble, France, after they reported being homesick for McDonald’s food. Since then, the company has served its menu of choice and variety to millions of athletes, coaches, their families and fans. The Vancouver 2010 Olympic Winter Games mark McDonald’s seventh Olympic Games as a Worldwide Partner and eighth as the Official Restaurant of the Olympic Games. McDonald’s current sponsorship will continue through the 2012 Games in London.
Source: McDonald’s
Panasonic’s High Definition Equipment to be Used as Video Shooting and Recording System for Vancouver 2010 Olympic Winter Games
First Full HD Broadcast of Olympic Winter Games
Following Success In Beijing 2008 Olympic Games, Panasonic’s DVCPRO HD Series And P2 HD Series Will Capture Olympic Highlights In Vancouver
Panasonic announced that Olympic Broadcasting Services Vancouver (OBSV), the Host Broadcaster, will use the P2 HD series with solid-state memory cards for video recording equipment to support the broadcast of the Vancouver 2010 Olympic Winter Games. As in the Beijing Games, Panasonic’s “DVCPRO HD” will be used as the recording format.
All international video delivered from the International Broadcast Center (IBC) — which will reside within the Vancouver Convention & Exhibition Center in February 2010 — to the rights-holding broadcasters around the world, will be produced and distributed in 1080i High-Definition (HD) format. Following the HD standard of excellence set by Beijing 2008, Vancouver 2010 will be the first Winter Olympic Games captured with HD (1080i) equipment.
Panasonic’s digital technologies, which have been used as the official recording format in nine Olympiads, starting with the Barcelona 1992 Olympic Games, will capture High-Definition video with superb sound quality for distribution by broadcasters to TV viewers worldwide during the Vancouver Winter Games as well.
“Since Barcelona 1992, Panasonic has been contributing to the video capture and recording of the Olympic Games as an official broadcast equipment supplier with its state-of-the-art technology,” said Tadao Shimozuru, Director of Professional AV Systems Business Unit, Systems Business Group, in Panasonic Corp.’s AVC Networks Company. “In the HD age, Panasonic will provide tapeless and High Definition video equipment during the Vancouver 2010 Olympic Winter Games, including the P2 HD series camcorders and related equipment incorporating the latest video codec ‘AVC-Intra,’ in addition to the proven ‘DVCPRO HD’ format. The P2 HD series employs reusable, solid-state memory based on a no-moving-parts design, which has significantly reduced the need for replacing parts, unlike conventional tape-based and disc systems. In this sense, they can be considered products that do not produce waste, including boxes of used video tapes. We are convinced that our broadcast equipment will contribute to the environment-oriented Vancouver 2010 Olympic Winter Games.”
“As in Beijing 2008, during the Vancouver 2010 Olympic Winter Games, everything will be broadcast from the venues in High Definition,” said Manolo Romero, OBSV’s CEO. “We are confident that for Vancouver 2010 we will be able to capitalize on the experience we gained in Beijing 2008 by providing reliable and efficient, high-quality video broadcast to TV viewers around the globe.”
Panasonic’s advanced HD imaging technologies will make it possible for TV broadcast viewers around the world to share the excitement of the Vancouver 2010 Winter Games through the company’s latest flat panel VIERA HDTVs and Home Theater Systems. HD video can also be recorded with Panasonic’s DIGA Blu-ray Disc recorder (where available) so that the excitement of the events can be reproduced any time.
Source: Panasonic