NCAA Men’s Final Four semifinal and Championship Games in 3-D
Live 3-D Broadcasts Available in up to 100 Cinedigm Certified(TM) Digital Cinemas Nationwide and in Indianapolis at NCAA Bracket Town(TM) and Lucas Oil Stadium
CBS Sports teams up with the NCAA, LG Electronics USA and Cinedigm Digital Cinema Corp. to present for the first-time ever the 2010 NCAA Men’s Final Four semifinal and national championship games in 3-D. The broadcasts will be available live in up to 100 Cinedigm Certified(TM) Digital Cinemas nationwide. Fans attending the festivities in Indianapolis also can view the games in 3-D on LG’s LCD HDTVs at locations throughout Lucas Oil Stadium and at the NCAA’s interactive fan event, Bracket Town refreshed by Coca-Cola Zero.
The games in 3-D on Saturday, April 3 (6:00-11:00 PM, ET) and Monday, April 5 (9:00-11:00 PM, ET) will be a fully-produced CBS Sports event with CBS COLLEGE SPORTS NETWORK announcers Dave Ryan and Steve Lappas calling the action. Together with LG Electronics USA, which is the Official 3-D Sponsor for CBS Sports’ NCAA Tournament broadcasts and Official Corporate Partner of the NCAA, Cinedigm is bringing the excitement of the NCAA Men’s Final Four in stunning three-dimensional realism to tens of thousands of NCAA basketball fans in theaters across the land.
“CBS Sports has always been on the forefront of new technology to enhance the viewing experience,” said Ken Aagaard, executive vice president operations and engineering, CBS Sports. “Through our partnership with the NCAA and LG, and the technological innovations of Cinedigm, we are excited to be able to present Men’s Final Four weekend in 3-D offering fans an exciting and different way to view a major sporting event.”
“Bringing the Men’s Final Four to consumers in 3-D is a prime example of how LG strives to deliver something better – superior technology combined with an unparalleled viewing experience – for consumers,” said Peter Reiner, senior vice president, marketing, LG Electronics North America. “As the Official 3-D Sponsor, we are excited to partner with CBS Sports to bring consumers this immersive 3-D viewing experience and tap into the passion of college sports fans throughout the country.”
This unique sponsorship builds upon LG’s leadership in this emerging technology. LG Electronics, which introduced the first 3-D LCD sets in Korea last year, will be introducing this new feature in an extensive line of 3-D-enabled LED HDTVs and Blu-ray Disc players in the United Sates beginning this May.
“The theater experience is changing dramatically,” said Bud Mayo, chairman and CEO of Cinedigm. “The Men’s Final Four is a signature event, with millions of fans clamoring to be among the few who get to see it in person. Cinedigm’s experience, having brought the 2009 BCS Championship and the 2009 NBA All-Star Saturday Night events to theaters in live 3-D, has shown us that fans who attend will feel as though they have courtside seats. We’re proud to work with our technology partner SENSIO and with our growing national network of top-quality theaters to help bring fans one step closer to courtside.”
Cinedigm’s robust digital cinema network has unparalleled experience in bringing the best in LIVE 3D entertainment to the widest number of 3-D cinema screens. Audiences at the first-ever live 3-D sports broadcasts last year hailed the revolutionary impact of seeing sports in 3-D, especially when seen in a movie theater. No other cinema network has the technological infrastructure and distribution know-how to enable this kind of large-scale, nationwide, 3-D event in U.S. theaters.
CBS Sports and LG Electronics also are working with NEP and 3-D expertise will be provided by world renowned 3-D innovator, Vince Pace, to deliver the broadcast in 3-D. Pace, has worked on the blockbuster movies Avatar and Titanic.
MLB.com offers high def MLB.TV with full season of portability
Live baseball available on several platforms including Apple’s iPad, iPhone and iPod touch
MLB.com, the official Web site of Major League Baseball, announced that the eighth season of MLB.TV, one of the largest subscription video offerings on the Internet, is now available at http://www.mlb.tv/ with portability for the upcoming 2010 season.
In addition to the PC-based accessibility more than two million subscribers have enjoyed over the past seven seasons, fans for the first time will be able to take a complete season of 2,430 games on MLB.TV wherever they go through a variety of interactive media platforms, including the newly unveiled Apple iPad and the MLB.com At Bat 2010 app for iPhone and iPod touch mobile devices. Additional platform offerings for live streaming are expected to be announced and available to subscribers for Opening Day.
The 2010 MLB.TV media player will deliver a fleet of enhancements in a convenient, cutting-edge Adobe Flash format, offering an unparalleled live viewing experience for every out-of-market regular season game.
In addition to portability, some of the features available in 2010 MLB.TV include:
HD Quality Picture – MLB.com’s proprietary speed detection allows high-speed users to receive live high definition video at the industry standard of 720p on any size monitor.
Home and Away Feeds - Watch or listen to either the home or away teams’ broadcasts.
Live Game DVR Functionality – Pause and rewind or fast-forward live games.
Clickable Linescores – Go directly to any half-inning to watch only that portion of the game.
Multi-Game Viewing Options - Watch up to four games simultaneously.
Picture-in-Picture – Choose one game and track another or watch in-game highlights simultaneously in a secondary window.
Live Game Highlights - Real-time highlights and player stats automatically load into the media player. With one click, the clip instantly launches in a picture-in-picture window.
Player Tracker - Customize alerts to feature entire fantasy rosters or just a list of favorite players. Subscribers will be notified any time a listed player is on deck. Click the real-time alert to watch live at-bat look-ins.
Spring Training – Watch more than 150 live games from Florida and Arizona as teams prepare for the 2010 season.
Source: MLB.com
Cowboys Stadium and HDlogix team up to premiere Live 3D Broadcast on the world’s largest high definition television
First-Ever 3D Stadium Experience during Sporting Event Fans Watch Live 3D Action on 11,520-Square-Foot Screen
The first live 3D broadcast ever to be shown on giant video screens at a major sporting event was unveiled at Cowboys Stadium, electrifying over 80,000 fans who were given 3D glasses upon entering the stadium. Beginning with the second half kickoff of the Dallas Cowboys-San Diego Chargers football game, the enormous center-hung display in the spectacular new stadium was converted from high definition 2D, enabling fans to view both live action and instant replays in 3D.

Measuring 160 feet in length and 72 feet in height on the sideline boards–the largest video board installation in the world–the four board video cluster, suspended 90 feet directly over the center of the playing surface, stretches from the 20-yard line to the 20-yard line. Its massive size allowed fans on all levels in the stadium to view the game in crisp, clear 3D images during the second half.
The technology that made the conversion from 2D to 3D possible was created by HDlogix of Edison, NJ, a leader in imaging and video-based products for the world’s consumers, entertainment companies and service providers. In addition to its technology for large public venues, the company’s new ImageIQ 3D(TM) technology–which will be shown to the public for the first time at 2010 Consumer Electronics Show (CES) in Las Vegas next month–will enable for the first time real-time conversion of any HDTV signal to 3D on any 3D-ready display.
“The HDlogix 3D technology experienced by the Dallas Cowboys fans today at Cowboys Stadium will soon be enjoyed by television viewers around the world,” said Jim Spinella, President and CEO of HDlogix. “Our new ImageIQ 3D(TM) technology will make it possible for anyone to enjoy 3D video of sporting events, feature movies and television shows whether they were produced in 3D or not. We believe it is the next significant evolution in television viewing.”
Source: HDlogix
Fox Sports En Espanol announces exclusive spanish-language programming for the 2009 World Series
with Pre- & Postgame Analysis by Chicago White Sox Manager Ozzie Guillen
For the ninth consecutive year, Fox Sports en Espanol is offering live Spanish-language coverage of the MLB postseason. Tune-in to Fox Sports en Espanol for the 2009 World Series, where the defending World Champions Philadelphia Phillies, take on the American League champions, New York Yankees starting on Wednesday, October 28th at 7:30pm ET.
Chicago White Sox manager Ozzie Guillen joins Fox Sports en Espanol as a pregame and postgame analyst, providing exclusive Spanish language analysis and content, for the network’s coverage of the 2009 Fall Classic.
Guillen’s engaging personality, honesty and candor have made him a popular media figure both in Chicago and nationally. His previous MLB television experience was as an analyst for the Hispanic television broadcast of the 1992 MLB All-Star Game in San Diego.
A complete schedule of Fox Sports en Espanol’s MLB telecasts is available at www.foxsportsla.com.
Following his 16-year playing career that stretched from 1985 through 2000, Guillen served as a coach for the Montreal Expos (2001-2002) and third-base coach for the Florida Marlins in 2003, where he won his first World Series ring. He was named the 37th manager in Chicago White Sox history on November 3, 2003; and in 2005, guided the team to their first American League Pennant since 1959, and their first World Series title in 88 years with a four-game sweep of the Houston Astros. He is the first Latin-born manager in the history of the game to have won a World Series. Guillen is also the only manager in White Sox history to guide the team to more than one division/league title and was named the 2005 American League Manager of the Year by the Baseball Writers Association of America. Guillen managed the 2006 AL All-Star team to a 3-2 victory and has an overall career managerial record of 512-461.
World Series Programming
10/28 Philadelphia Phillies @ New York Yankees Gm 1 7:30pm ET
10/29 Philadelphia Phillies @ New York Yankees Gm 2 7:30pm ET
10/31 New York Yankees @ Philadelphia Phillies Gm 3 7:30pm ET
11/1 New York Yankees @ Philadelphia Phillies Gm 4 8:00pm ET
11/2 New York Yankees @ Philadelphia Phillies Gm 5* 7:30pm ET
11/4 Philadelphia Phillies @ New York Yankees Gm 6* 7:30pm ET
11/5 Philadelphia Phillies @ New York Yankees Gm 7* 7:30pm ET
*Games 5-7 are only if necessary games.
Source: Fox Sports en Espanol
CBSSports.com to Broadcast 2009 NCAA Men’s Final Four Live Online
NCAA(R) March Madness(R) on Demand caps off record growth with live web cast of semifinal and final games of the Men’s Final Four(R)
CBSSports.com, in partnership with CBS Sports, CBS College Sports Network and the NCAA will provide a live online broadcast of the Men’s Final Four semifinal and championship games of the 2009 NCAA Division I Men’s Basketball Championship via NCAA March Madness on Demand (ncaa.com/mmod). It will be just the second time ever that a major U.S. sporting event has been shown live and in its entirety on the Internet.
The continued success of NCAA March Madness on Demand builds on the growth of the broadcast of the tournament on the CBS Television Network. CBS Sports’ coverage through the first four rounds of the 2009 NCAA Division I Men’s Basketball Championship is up +7% in the metered markets from 2008.
The 2009 Men’s Final Four features the University of Connecticut (uconnhuskies.com), Michigan State University (msuspartans.com), the University of North Carolina (tarheelblue.com) and Villanova University (villanova.com). For the second consecutive year, the official web sites for all four schools participating in the Men’s Final Four are managed and produced by CBS College Sports.
NCAA March Madness on Demand traffic figures through Sunday, March 29
- 6.92 million unique visitors to the NCAA March Madness on Demand video player (2008 figure was 4.43 million — 56% growth)
- 8.04 million total hours of live streaming video and audio consumed (2008 figure was 4.69 million – 71% growth)
- 2.7 million clicks of the “Boss Button” (2008 figure was 2.5 million for entire tournament)
This year’s record growth was driven by an extensive promotional campaign across all CBS platforms that helped drive awareness and excitement for this year’s tournament. NCAA March Madness on Demand (MMOD) is the Emmy award-winning video player that provides live streaming video and audio of the NCAA Division I Men’s Basketball Championship. Since its inception in 2003, MMOD traditionally provided live video of the first 56 games, starting with the first round, of the NCAA Division I Men’s Basketball Championship as they were broadcast by CBS Sports, with local broadcasts being subject to blackouts. Beginning in 2008, MMOD started showing all 63 games from the first round of the tournament through the semifinal and final games of the Men’s Final Four, making it the only major sporting event that is broadcast live and in its entirety for free on the Internet. NCAA March Madness on Demand is available internationally as well.
NCAA March Madness on Demand can be viewed through a standard video player and a High-Quality option, both offered free of charge by presenting sponsors and NCAA Corporate Champions AT&T, Coca-Cola, and Pontiac.
Source: CBSSports.com

