Cowboys Stadium and HDlogix team up to premiere Live 3D Broadcast on the world’s largest high definition television
First-Ever 3D Stadium Experience during Sporting Event Fans Watch Live 3D Action on 11,520-Square-Foot Screen
The first live 3D broadcast ever to be shown on giant video screens at a major sporting event was unveiled at Cowboys Stadium, electrifying over 80,000 fans who were given 3D glasses upon entering the stadium. Beginning with the second half kickoff of the Dallas Cowboys-San Diego Chargers football game, the enormous center-hung display in the spectacular new stadium was converted from high definition 2D, enabling fans to view both live action and instant replays in 3D.
Measuring 160 feet in length and 72 feet in height on the sideline boards–the largest video board installation in the world–the four board video cluster, suspended 90 feet directly over the center of the playing surface, stretches from the 20-yard line to the 20-yard line. Its massive size allowed fans on all levels in the stadium to view the game in crisp, clear 3D images during the second half.
The technology that made the conversion from 2D to 3D possible was created by HDlogix of Edison, NJ, a leader in imaging and video-based products for the world’s consumers, entertainment companies and service providers. In addition to its technology for large public venues, the company’s new ImageIQ 3D(TM) technology–which will be shown to the public for the first time at 2010 Consumer Electronics Show (CES) in Las Vegas next month–will enable for the first time real-time conversion of any HDTV signal to 3D on any 3D-ready display.
“The HDlogix 3D technology experienced by the Dallas Cowboys fans today at Cowboys Stadium will soon be enjoyed by television viewers around the world,” said Jim Spinella, President and CEO of HDlogix. “Our new ImageIQ 3D(TM) technology will make it possible for anyone to enjoy 3D video of sporting events, feature movies and television shows whether they were produced in 3D or not. We believe it is the next significant evolution in television viewing.”
Source: HDlogix
Fans can Tweet teams to victory in Sony Ericsson Twitter Cup
With everyone gearing up for the 2010 FIFA World Cup(TM), Sony Ericsson is offering fans exclusive and exciting ways to support their team online
As excitement builds in anticipation of the 2010 FIFA World Cup(TM) in South Africa, Sony Ericsson, the Official Mobile Handset of the 2010 FIFA World Cup(TM), introduces a new way for soccer fans in the Unites States to get behind their team online through a unique social networking initiative.
The Sony Ericsson Twitter Cup will see the 32 teams competing in the 2010 FIFA World Cup(TM) in South Africa, battle it out in an online tournament where the fans decide who will win. Fans will be able to participate in this exciting competition either online or via their mobile handset(1).
The tournament kicks off on December 4th 2009, coinciding with the draw for the group stage of the official tournament. To get team U.S.A. through each round, fans need to show their support by Tweeting (#TWCUSA). The team with the most Tweets in each round will prevail and go on to the next stage, regardless of how the real team fares in South Africa.
“Sony Ericsson is dedicated to providing soccer fans with the best experience of the 2010 FIFA World Cup(TM), giving them more ways to support their team and get involved with all aspects of the game,” said Karen Morris, vice president of Marketing for Sony Ericsson North America.
Tweets about the U.S. team are represented by the colors of the national flag in the virtual stadium – the bigger the U.S. flag becomes, the more popular the team and the closer they are to being crowned the winner of the Sony Ericsson Twitter Cup. The wall chart view will let fans see the progress of their team and who’s playing who in the knockout stages, so it’s easy to compare the results with the real 2010 FIFA World Cup(TM).
The Sony Ericsson Twitter Cup rules are as follows:
– The Sony Ericsson Twitter Cup follows the same format as the 2010 FIFA World Cup(TM). There are group and knockout stages, including quarter finals, semi finals and the final itself
– However, unlike the physical tournament, teams’ success in the Sony Ericsson Twitter Cup depends on how many Tweets they get
– The more Tweets a country gets, the more fans they have and the better chance they have of progressing to the subsequent rounds
– Sony Ericsson will monitor all the activity on Twitter – from the first round draw on December 4th 2009 through to the final on July 11th 2010
– A general Tweet about the U.S. team will win the team one point; a Tweet with (#TWCUSA) is worth five points for the team
Sony Ericsson is uniquely placed to be a champion of soccer fans worldwide. Mobile communications is an integral part of the fan experience – whether watching in the stadium, at home or at a fan park, fans bring their handsets with them. Sony Ericsson will use its soccer partnership and expertise in mobile phone entertainment to energize and enrich the experience of consumers worldwide.
Sony Ericsson is the Official Mobile Handset of the 2010 FIFA World Cup(TM), which arose through Sony Corporation, as the Digital Life Partner of FIFA. Sony Ericsson agreed to sub-license the category from Sony Corporation and the agreement includes all FIFA events until 2010 including the 2010 FIFA World Cup(TM) in South Africa. The Digital Life category includes mobile handsets as well as consumer electronics, professional and broadcast AV and other equipment, personal computers, movies, music and gaming.
Source: Sony Ericsson
Rod Hall Racing and HUMMER H3 capture Stock Class victories at 2009 Baja 1000
H3 Alpha first stock class vehicle to finish in 3rd consecutive Baja 1000 H3 Alpha captures stock full class win; H3 captures stock mini class win Rod Hall, 72, earns record-setting 21st Baja 1000 class win
Rod Hall Racing once again demonstrated the inherent off-road capability of the HUMMER H3 as the team secured both the stock full and stock mini class wins at the 2009 SCORE International Baja 1000. The #860 H3 Alpha, piloted by Chad Hall, captured the stock full class victory, while team owner Rod Hall partnered with Emily Miller and Mike Winkel to earn the stock mini class win with the #761 H3.
With the combined wins, Rod Hall holds the record of 21 Baja 1000 class wins and remains the only racer to have competed in all 42 Baja 1000 competitions.
The 2009 SCORE International Baja 1000 marked the 42nd anniversary of the grueling off-road race and covered 672.85 miles, starting and finishing in Ensenada, Baja California, Mexico. It ran from November 20-21, 2009.
“Off-road motorsports is an integral part of HUMMER’s vehicle development process and a cornerstone of the brand’s DNA,” said James Taylor, HUMMER CEO. “We’re extremely proud of the team’s resilience to earn these stock class victories and congratulate the Rod Hall Racing program on another successful Baja 1000. Race after race, they continue to prove the rugged nature of HUMMER vehicles.”
In the stock full class, Chad ran a trouble free race in the #860 H3 Alpha, finishing in 22:48:40 hours and averaging 29.50 mph. While the team won the class by more than four hours, they battled the nearest competitor’s Dodge Ram 2500 for the entire race until the Ram suffered a broken front axle less than 30 miles from the finish. The victory marked the third consecutive Baja 1000 in which the H3 Alpha was the first stock class vehicle to finish the race and was Chad Hall’s eighth Baja 1000 class win.
“These production trucks are the right size. They’re fun, take a lot of abuse and just keep running and running,” said Rod Hall. “You’d be surprised at how much abuse the H3 can take.”
In stock mini, the team suffered an early 100-mile deficit as a result of a broken steering rack seal caused by a significant impact to the front end of the #761 H3 near race mile 40. Despite the odds, the team battled back to pass the class leader less than 30 miles from the finish line and post a winning time of 28:53:30 hours.
One of the three Halls has been the driver of record behind the wheel of a HUMMER on a class-winning team in the SCORE Baja 1000 for the ninth straight year and 13th time in the 16 year-history of the stock class. With 33 class wins, the Halls continue to be the winningest family in the history of the race.
Source: General Motors
UFL invites fans to vote for Player, Coach & Fan Favorite Play of the Year
As the United Football League’s “Premiere” season is coming to a close, the League announced today that its season-end recognition awards will be determined by the fans through online voting and texting.
The UFL’s Championship Game, featuring the Florida Tuskers and the Las Vegas Locos, will be held on November 27th in Las Vegas at Noon PST. The UFL also announced that its fans will determine the Championship Game MVP using a text messaging campaign to vote. Candidates for the award will be announced at the beginning of the fourth quarter during the VERSUS telecast.
Beginning today, fans can vote online at www.ufl-football.com for the UFL’s Motorola Season MVP and Men’s Wearhouse Coach of the Year. On November 22nd, fans can vote for StubHub’s Fan Favorite Play of the Year. Fans will have the opportunity to vote for the Title ElectroEnergy Drink Championship Game MVP during the game’s fourth quarter via text messaging.
“The UFL is truly about the fans and we wanted to make sure their voices were heard when recognizing coaches and players at the conclusion of our ‘Premiere’ season,” said Michael Huyghue, UFL Commissioner. “By utilizing our website and text messaging platforms, we are integrating all forms of communication to engage our fans.”
The UFL
The UFL was developed to fulfill the unmet needs of football fans in major markets currently underserved by professional football by providing a high quality traditional football league comprised of world class professional football players. The UFL will serve the communities with pride, dedication and passion, and uphold a leadership role in the development of football worldwide. The UFL will provide every fan with an affordable, accessible, exciting and entertaining game experience. Scheduled to debut in October 2009, the UFL’s headquarters is in New York, N.Y. and has satellite offices in Jacksonville, Fla. and Rutherford, N.J. The UFL is led by Commissioner Michael Huyghue, COO Frank Vuono and is being funded by a consortium of private investors. For more information on the UFL and how to purchase tickets for the UFL’s “Premiere” season, visit www.ufl-football.com.
Source: UFL
Are you a Champs Sports champion? The Champs Sports Scholarship Challenge to award $50,000 in College Scholarships!
Champs Sports is giving away 23 scholarships to participants of the Champs Sports Champion Scholarship Challenge. The top three finalists will receive a $5,000 college scholarship and a trip for two to the Champs Sports Bowl, which takes place on Tuesday, December 29, 2009 at the Florida Citrus Bowl Stadium in Orlando, Fla. At the game, one of the finalists will be named the grand prize winner and will double their scholarship to $10,000. The twenty runner-up winners will receive a $1,500 scholarship.
As part of the nationwide “Are you a Champs Sports Champion?” scholarship program, participants must write a 300-word essay on how they make a difference on their team — the team could consist of a sports team, family, school, community, etc. The program is open to applicants ages 14 and older and submissions to www.champssports.com/scholarship will be judged on content, originality, and creativity. The deadline for submission is November 29, 2009.
“We are always looking for new and innovative ways to provide our customers with unique experiences to show our gratitude for their loyalty and patronage,” said Rob Brodersen, vice president of marketing at Champs Sports. “We are proud to give these young winners money towards their future education, and hope to continue our efforts of enriching the lives of customers within the communities we serve.”
In its sixth year of sponsorship, the Champs Sports Bowl is a match up of the ACC and Big Ten – Tuesday, December 29, 2009 at 8:00 pm.
Source: Champs Sports