Gymnastics, Figure Skating, Men’s Golf, High School Sports and Pro Boxing Rank High in Fan Interest
American consumers have typically shown unwavering support for the National Football League, Major League Baseball, the National Basketball Association, the National Hockey League, College Football and Basketball, NASCAR and the Olympics.
In fact, the latest study from Scarborough Sports Marketing shows over half (53 percent) of American adults are “Avid Fans” of one of these sports. When we eliminate these time-honored sports from the conversation, we are left with an intriguing list of fan favorites which include sports like Figure Skating, Gymnastics, Men’s Golf, High School Sports and Pro Boxing.* Scarborough Sports Marketing defines “Avid Fans” as consumers who are “very interested” and “Fans” as respondents who are “very, somewhat or a little interested” in a given sport.
American sports fans have been opening their minds and wallets to a host of diverse sports. Avid Fans of these sports are often characterized by distinct audience demographics. For instance, 73% of Avid Gymnastics Fans are female and 81% of Avid Figure Skating Fans are female. This is a unique demographic makeup since Avid Fans of sports like the Olympics, Women’s Tennis and the WNBA – classically “female friendly” sports – are only about 50% female. This notable demographic base helps explain findings such as: Gymnastics Fans are 53% more likely than all American adults to schedule a spa day, 30% more likely to visit a jewelry store and 33% more likely to visit a bridal store. Similarly, Figure Skating Fans are 28% more likely to visit a florist and 27% more likely to visit a dry cleaner. Read more
NASCAR Fans to Rev Up for Sam’s Town 300 with On and Off Track Events March 3-5
Sam’s Town Live! Kicks Off NASCAR Weekend with Special Appearance By Five-Time Champion Jimmie Johnson and Broadcast Veteran Chris Myers
Boyd Gaming Corporation’s Sam’s Town Hotel and Gambling Hall is jumpstarting its much-anticipated 14th Annual Sam’s Town 300 NASCAR celebration with a weekend of unique action designed to appeal to racing fans everywhere.
On Thursday, March 3, the public is invited for an exclusive chance to see five-time NASCAR Sprint Cup champion Jimmie Johnson in a one-hour Question and Answer session for fans, hosted by Emmy® Award-winning sportscaster Chris Myers. This free event, presented by Gatorade, will be held at Sam’s Town Live!; doors will open at 6:30 p.m.
Following the Sam’s Town 300 NASCAR Nationwide Series race on Saturday, March 5, Sam’s Town Live! will also host the Official After-Race Concert, featuring chart-topping artist Uncle Kracker.
As the longest-running sponsor of one of the largest Nationwide Series races, Boyd Gaming is proud to continue its involvement in the Sam’s Town 300 in 2011. We offer inclusive packages at seven Las Vegas resorts — Sam’s Town, The Orleans, Gold Coast, Suncoast, California, Fremont, and Main Street Station — that include hotel accommodations, race tickets, and roundtrip hotel-to-track transportation. On race day, our guests enjoy some of the best seating available at the Sam’s Town 300, including seats in the exclusive Earnhardt and Petty Terraces. For more information, or to book accommodations, please visit boydgaming.com/nascar.
Tickets for the Official After-Race Concert featuring Uncle Kracker go on sale January 31, starting at $20 plus tax. Tickets may be purchased in person at any Coast Casinos box office; by visiting http://www.samstownlv.com/hotel-entertainment; or by calling (702) 365-7075.
Enter to Win a Trip to NASCAR Races In Daytona
One Lucky Racing Fan Will be a VIP Guest at February 2011 NASCAR Races in Daytona, FL
A trip for two to the February 2011 NASCAR races in Daytona, FL and an opportunity to meet racing legend Rusty Wallace is up for grabs, thanks to a partnership between Rusty Wallace Racing (RWR) and Aspen Dental. Fans can enter to win at www.aspendental.com through January 31, 2011.
As a VIP guest, the winning fan will receive:
- Two VIP Garage Credentials with Honorary Pit Crew Position for auto race in Daytona on February 19, 2011
- Two passes to auto race in Daytona on February 20, 2011
- Meeting with Rusty Wallace and RWR Driver
- Two round-trip flight vouchers to be used toward airline accommodations to Orlando
- Two nights hotel accommodations (double occupancy)
- Ground transportation to and from Orlando International; and to and from hotel and speedway Read more
Brad Keselowski Wins 2010 NASCAR Nationwide Series Championship
Team No. 22 Makes History by Capturing First NASCAR Title for Automotive Icons Penske Racing and Discount Tire
Discount Tire and Penske Racing share a historic milestone with the win of their first NASCAR championship, and congratulate Brad Keselowski for driving the No. 22 car to victory in the 2010 NASCAR Nationwide Series this year. Keselowski clinched the Nationwide points title with his third place finish at Texas on Nov. 6.
Discount Tire’s involvement with NASCAR began in 2003. Since the onset, NASCAR has helped elevate the Discount Tire brand across the country as well as the excitement level among the company’s approximately 13,000 employees working at more than 780 stores in 22 states. NASCAR has helped extend Discount Tire’s brand awareness throughout the NASCAR community and is a rallying point for all who work at the company, which celebrated its 50th year in business in 2010. Read more
Get Into Gear With Jeff Gordon
DuPont Teflon is Giving Fans the Chance to Meet Jeff Gordon with an Exclusive NASCAR Sweepstakes
DuPont Teflon, a leader in innovative stain protection for apparel and workwear, today announced that they have teamed up with three-time Daytona 500 Champion, Jeff Gordon, to launch their “Get Into Gear” sweepstakes. Two (2) grand prize winners will win an exclusive weekend at the 2011 Daytona 500, VIP Garage Passes, and have the opportunity to see Jeff Gordon compete for his fourth championship title in his No. 24 Chevrolet Impala. The sweepstakes runs through Nov. 30. US residents can enter to win at www.teflon.com/news.
“DuPont has been by my side for many years, and their help in providing this once in a lifetime experience means a lot,” said Gordon. “This is an unbelievable chance to see what it’s really like at one of the most famous races in the world, and I’m looking forward to sharing the excitement with the winners.”
Two (2) grand prize winners will receive an all expenses paid trip for two (2) to the Daytona 500 taking place in Feb. 2011, a chance to meet Jeff Gordon, and an invitation to a DuPont VIP Reception. On race day, the winners have full access to the DuPont Hospitality Tent and receive a guided Pit Road Tour. Weekly and monthly prizes will also be awarded, and exclusive savings on Craftsman® Workwear are also available just for visiting www.teflon.com/news.
“It’s amazing that Jeff is providing such an insider’s look at team preparations on race day,” said Thomas H. Samples, global business manager, DuPont surface protection solutions. ”He is offering a rare glimpse into his life because he genuinely enjoys meeting his fans. His accomplishments have people worldwide looking up to him and DuPont is proud to be a small part of the amazing things he has accomplished.”