Cowboys Stadium and HDlogix team up to premiere Live 3D Broadcast on the world’s largest high definition television
First-Ever 3D Stadium Experience during Sporting Event Fans Watch Live 3D Action on 11,520-Square-Foot Screen
The first live 3D broadcast ever to be shown on giant video screens at a major sporting event was unveiled at Cowboys Stadium, electrifying over 80,000 fans who were given 3D glasses upon entering the stadium. Beginning with the second half kickoff of the Dallas Cowboys-San Diego Chargers football game, the enormous center-hung display in the spectacular new stadium was converted from high definition 2D, enabling fans to view both live action and instant replays in 3D.
Measuring 160 feet in length and 72 feet in height on the sideline boards–the largest video board installation in the world–the four board video cluster, suspended 90 feet directly over the center of the playing surface, stretches from the 20-yard line to the 20-yard line. Its massive size allowed fans on all levels in the stadium to view the game in crisp, clear 3D images during the second half.
The technology that made the conversion from 2D to 3D possible was created by HDlogix of Edison, NJ, a leader in imaging and video-based products for the world’s consumers, entertainment companies and service providers. In addition to its technology for large public venues, the company’s new ImageIQ 3D(TM) technology–which will be shown to the public for the first time at 2010 Consumer Electronics Show (CES) in Las Vegas next month–will enable for the first time real-time conversion of any HDTV signal to 3D on any 3D-ready display.
“The HDlogix 3D technology experienced by the Dallas Cowboys fans today at Cowboys Stadium will soon be enjoyed by television viewers around the world,” said Jim Spinella, President and CEO of HDlogix. “Our new ImageIQ 3D(TM) technology will make it possible for anyone to enjoy 3D video of sporting events, feature movies and television shows whether they were produced in 3D or not. We believe it is the next significant evolution in television viewing.”
Source: HDlogix
Sony High-Definition Technology Adds Star Quality to Dallas Cowboys New Stadium
Two global entertainment giants – Sony Electronics and the Dallas Cowboys – are joining forces to deliver a unique high-definition video experience.
The team’s new stadium, scheduled to open in June, will give fans a great view from every angle, with more than 3,000 Sony LCD displays throughout the luxury suites, concourses, concession areas and more, offering fans viewing options that extend beyond the action on the field. Producing and sending content to these displays will be a range of Sony HD production equipment, including studio cameras, optical camcorders and production switchers.
Fans can view replays, watch interviews with players and coaches and also see content produced exclusively for the stadium’s in-house TV network, according to the team.
“Our new stadium will be an entertainment destination, and more than just a great place to watch a game,” said Jerry Jones, owner and general manager of the Dallas Cowboys. “We were looking for the right company to work with on delivering an entirely new type of immersive fan experience with the latest cutting edge technology. With its consumer and professional HD technology expertise, Sony was the right brand.”
Sony is being designated as the “Official HD Television” of the Dallas Cowboys. Future plans and sponsorship opportunities may also include the use of Sony consumer electronics devices such as Blu-ray Disc players or Playstation systems, to add to the level of fan excitement during games.
The Sony displays will be used to show game content and other Cowboys-produced video and advertising elements. The Sony HD monitors, which range in size from 19 to 70 inches, will be connected via RS-232 interface to a Cisco IPTV network, for digital signage and other content delivery applications.
The stadium’s new HD control room has a Sony MVS-8000G production switcher and BVM and LUMA(R) LCD displays, with Sony HDC-1450 cameras, XDCAM(R) HD PDW-700 camcorders, and PDW-HD1500 decks also being used. The Sony equipment will capture and produce video for playback during games on the stadium’s LED screens and the HD displays throughout the venue.
“The Dallas Cowboys have a well-earned reputation for putting quality into everything they do, from the team on the field to the video material they produce,” said John Scarcella, president of Sony Electronics’ Broadcast and Business Solutions Company. “Their brand and their vision of how entertainment can and should be delivered is a perfect match for our HD technology, and we’re extremely proud to be working with them on this beautiful new stadium.”
Source: Sony Electronics
Panasonic’s High Definition Equipment to be Used as Video Shooting and Recording System for Vancouver 2010 Olympic Winter Games
First Full HD Broadcast of Olympic Winter Games
Following Success In Beijing 2008 Olympic Games, Panasonic’s DVCPRO HD Series And P2 HD Series Will Capture Olympic Highlights In Vancouver
Panasonic announced that Olympic Broadcasting Services Vancouver (OBSV), the Host Broadcaster, will use the P2 HD series with solid-state memory cards for video recording equipment to support the broadcast of the Vancouver 2010 Olympic Winter Games. As in the Beijing Games, Panasonic’s “DVCPRO HD” will be used as the recording format.
All international video delivered from the International Broadcast Center (IBC) — which will reside within the Vancouver Convention & Exhibition Center in February 2010 — to the rights-holding broadcasters around the world, will be produced and distributed in 1080i High-Definition (HD) format. Following the HD standard of excellence set by Beijing 2008, Vancouver 2010 will be the first Winter Olympic Games captured with HD (1080i) equipment.
Panasonic’s digital technologies, which have been used as the official recording format in nine Olympiads, starting with the Barcelona 1992 Olympic Games, will capture High-Definition video with superb sound quality for distribution by broadcasters to TV viewers worldwide during the Vancouver Winter Games as well.
“Since Barcelona 1992, Panasonic has been contributing to the video capture and recording of the Olympic Games as an official broadcast equipment supplier with its state-of-the-art technology,” said Tadao Shimozuru, Director of Professional AV Systems Business Unit, Systems Business Group, in Panasonic Corp.’s AVC Networks Company. “In the HD age, Panasonic will provide tapeless and High Definition video equipment during the Vancouver 2010 Olympic Winter Games, including the P2 HD series camcorders and related equipment incorporating the latest video codec ‘AVC-Intra,’ in addition to the proven ‘DVCPRO HD’ format. The P2 HD series employs reusable, solid-state memory based on a no-moving-parts design, which has significantly reduced the need for replacing parts, unlike conventional tape-based and disc systems. In this sense, they can be considered products that do not produce waste, including boxes of used video tapes. We are convinced that our broadcast equipment will contribute to the environment-oriented Vancouver 2010 Olympic Winter Games.”
“As in Beijing 2008, during the Vancouver 2010 Olympic Winter Games, everything will be broadcast from the venues in High Definition,” said Manolo Romero, OBSV’s CEO. “We are confident that for Vancouver 2010 we will be able to capitalize on the experience we gained in Beijing 2008 by providing reliable and efficient, high-quality video broadcast to TV viewers around the globe.”
Panasonic’s advanced HD imaging technologies will make it possible for TV broadcast viewers around the world to share the excitement of the Vancouver 2010 Winter Games through the company’s latest flat panel VIERA HDTVs and Home Theater Systems. HD video can also be recorded with Panasonic’s DIGA Blu-ray Disc recorder (where available) so that the excitement of the events can be reproduced any time.
Source: Panasonic