New York Most Popular City to Run a Marathon
Reasons to run a marathon’ research reveals European minds
The world of running is experiencing an incredible boom, and 2009 heralds the continuing growth in popularity of this sport. As the number of runners (in particular women) strengthens by the day, so does the ever-increasing appeal of marathons around the world. ASICS’ recent ‘Reasons to Run’ research revealed that, of the 85% of Europe’s 80 million runners who have not yet run a marathon, 37% plan to do so in the near future. With the imminent New York marathon in mind (November 1st), it is also worth knowing that this is a marathon in which 15.2 million European runners aspire to run.
2009 also marks the 60th anniversary of Japanese sportswear brand ASICS. Turning 60 is an extremely symbolic event in Japan, and a milestone ASICS is extremely proud to have reached. Sixty years of continuous research and technological innovation has led ASICS to be considered the most valued running shoe amongst serious runners. The New York marathon is a perfect example to highlight this point. Since 2005, around 50% of New York’s participants have run in ASICS shoes. *
The evolution of marathons
The marathon is the most iconic individual achievement of our time, and these days simply being accepted in to a major marathon is a feat in itself. It has evolved from the elite, ’super-athletes only’ race to a mass phenomenon where the number of marathons and the amount of runners taking part around the world increases every year. In the last decade, the New York marathon itself has seen a growth of approximately 20,000 participants, and is now considered to be the most coveted race to run amongst 19% of European runners.
ASICS’ participation in marathons
No other brand can lay claim to the fact that the majority of marathon participants worldwide wear their shoes. The shoe count at the last two New York marathons alone showed that 55% (2007) and 51%(2008)* chose to wear ASICS. For this year’s event, ASICS has organised yet another ’shoe count team’ to see just how many hardcore runners choose to run such a demanding race in ASICS shoes.
Providing the best at every level
Since its launch in 1949, ASICS has grown from a small sports-shoe company founded in Japan to a highly regarded, award-winning international sportswear brand. ASICS’ founder, Mr. Kihachiro Onitsuka deeply believed in the fact that exercise leads to the development of a healthier body, and that a sound body is the cradle for a sound mind. When it came to naming his company, Mr. Onitsuka opted for the initials of a Latin quote that summarised his belief: Anima Sana In Corpore Sano (a sound mind in a sound body). Nothing epitomises his philosophy more than running a marathon, as this is the ultimate event where body and mind must work together in harmony in order to complete those long and arduous 42.195 kilometres.
But it is not just the body and mind that are tested to their max, as a marathon also stretches sports products to their limit in the most extreme way. And that is why, after sixty years of determination to provide athletes of all levels with the best possible products, ASICS is still so popular at marathons the world over. Whether an elite runner or a first-time finisher, those wearing ASICS can run safe in the knowledge that they’ve put their trust in the most dedicated running brand.
* ASICS employees count one specific brand of footwear each during the 2.5 hours after the winner crosses the marathon finish line. The resulting percentage indicates that ASICS is the preferred brand of footwear among serious marathon runners.
Source: ASICS Europe B.V.
Sudden Cardiac Arrest Association says deaths of three Detroit Marathon runners underscore need for more public awareness
The tragic deaths of three runners in Sunday’s Detroit Marathon underscore how frequently and indiscriminately sudden cardiac arrest strikes Americans, the Sudden Cardiac Arrest Association said.
“Sudden cardiac arrest (SCA) can happen any time and anywhere, even impacting seemingly healthy athletes, young adults, and those without any known signs of heart disease,” said Dr. Vince Mosesso, medical director for the Sudden Cardiac Arrest Association (SCAA). “Our sympathies are extended to the families of the three Detroit runners, and we will defer to the local medical examiner for conclusive reports on the cause of death, but the collapse of three runners in one race only heightens the importance of greater public education and awareness about sudden cardiac arrest.”
Mosesso said that nearly 300,000 U.S. deaths are attributed to SCA each year, resulting in the collapse of an American about once every two minutes. While early bystander and immediate CPR and AED use have been shown to significantly improve survival, still many SCA victims do not receive treatment fast enough and the overall survival rate remains tragically low at eight percent.
He urged the public to remember these basic facts about sudden cardiac arrest:
– SCA is different than a heart attack, and involves an electrical disruption of the heart that results in a very rapid but extremely weak heart beat, prohibiting the heart from circulating blood and oxygen to the body (as compared to a pumping malfunction from a blocked artery that is often the cause of a heart attack)
– SCA requires immediate CPR and often the shock of a defibrillator to restore the heart’s natural rhythm
– A previous heart attack, coronary artery disease and a family history of sudden death or unexplained syncope (fainting) are among the risk factors that should always be shared with a personal physician, as well as other risk factors such as obesity, smoking and diabetes
– Implanted cardioverter defibrillators (ICDs) provide round-the-clock protection for more than a million Americans identified as at risk of SCA.
www.suddencardiacarrest.org
Source: Sudden Cardiac Arrest Association
Running Outside? Nathan Performance Gear offers 5 tips for safer running
Wearing reflective, carrying cell phone among key recommendations
As cooler weather and shorter days begin to put an end to the last memories of summer for much of the U.S., Nathan Performance Gear(TM), a leader in hydration, reflective, and multi-sport gear and accessories, reminds runners to practice safe running when hitting the roads this fall.
“This time of year in particular serves as an opportune time to remind people, who may be getting themselves and their family back in a routine after the lazy days of summer, about several quick and easy to-dos that can help lead to safer running,” says Megan Russell, vice president of marketing and sales for Penguin Brands, Inc., of which Nathan is a subsidiary.
While several components fall under the broad umbrella of “safe running,” including routine physician appointments, running with a buddy, and others, Russell puts an emphasis on five key recommendations that are easy to do and can often get overlooked by even the most dedicated runner. These five tips include:
– Wear reflective. Wearing reflective when out on the roads helps cars, bikes, and other people detect, react, and maneuver in time to avoid a potential disastrous situation more quickly than when not wearing reflective. Nathan offers several vests and accessories that offer 360-degree visibility up to 1200 feet.
– Carry identification. Every second counts in an emergency, and carrying identification can help direct first responders to pertinent information quickly and efficiently. Nathan introduced two belts this year — the Shadow Pak and the Reflective Belt — that feature both an incorporated I.D. card and I.D. stitching.
– Bring a cell phone. A twisted ankle, an unfamiliar route, or a longer-than-expected run can all benefit from having a cell phone handy to alert the appropriate people. The Shadow Pak and the Reflective Belt make running with a cell phone easy, with both featuring limited-stretch mesh pockets that fit almost any-sized cell phone, including the iPhone.
– Stay properly hydrated — before, during, and after. Fluids help athletes perform better, recover better, and are good for overall health, even when not exercising. Nathan makes it easy to stay hydrated while running through its line of handheld water bottles, including the 10 oz. Sprint and the 22 oz. QuickDraw Elite, and its line of BPA-free Stainless Steel bottles, which come in two different sizes, 500 mL and 700 mL, with a third size, 320 mL kids-sized bottles, on the way in 2010.
– Have someone know your route. Having a spouse, family member, or friend ensures someone knows the expected route — and approximate beginning and end time — of a run, and if that expected end time passed hours ago.
To drive home these points even further this year, Nathan introduced the Run Safe Initiative, a partnership with its retailers that promotes the ideals of running safe to consumers.
“The only thing more important to us than an athlete’s performance is their safety, and it’s our hope that through the cooperation of our retailers, we can get the message out to athletes that it’s important for their health and safety to run both smart and safe,” says Russell. “We’ve already had great response from our retailers, and plan to continue rolling out the initiative throughout the year.”
Source: Nathan Performance Gear