Wilson Golf New Line of Premium Golf Equipment for 2012
Wilson Golf introduces new FG Tour V2 irons, Ci11 irons, FG Tour X golf ball, Duo golf ball and more
With 61 Major championship victories, more than any other golf company in history, Wilson Golf proudly announces its 2012 lineup.
“We are proud to introduce our new line of golf equipment,” said Tim Clarke, General Manager of Wilson Golf. “The FG Tour V2 and Ci11 irons, along with our new golf balls, are key products that will give golfers great options for their game.”
FG Tour V2 irons – Wilson Golf worked with PGA TOUR professionals Padraig Harrington, Ricky Barnes and Kevin Streelman in the development of the FG Tour V2 irons. With a thinner topline and less offset, the V2 irons offer powerful, consistent trajectory and a classic setup. The FG Tour V2s optimize MOI for added forgiveness and incorporates precise weight distribution in the cavity and perimeter.
Ci11 irons – In its fourth generation, the black Ci11 irons are perfect for crossover players seeking power and forgiveness. The PVD finish reduces the visual size of the head, diminishing glare at address. The Ci11′s thinner, harder face promotes the maximum CT allowed by the USGA for stronger ball flight and increased distance. Read more
Lexus Signs 23-Year-Old Australian Golf Sensation Jason Day
U.S. Open Championship Marks Day’s Official Entry into the Roster of Lexus Sponsored Golf Champions
Lexus is thrilled to announce the addition of 23-year-old Australian golf sensation Jason Day to its roster of sponsored golf champions. Day’s sponsorship kicks off at the 2011 U.S. Open Championship (June 16-19) where the young star will wear the Lexus logo on his apparel and make appearances at Lexus events as a brand ambassador.
“Jason Day represents the next generation of golf,” said David Nordstrom, vice president of marketing for Lexus. “He plays with the same dedication to excellence Lexus applies to every car it manufactures. Jason will be instrumental in helping us introduce the brand, and our entire line of vehicles, to a whole new demographic of young drivers around the world. And as one of the youngest players in the PGA, we’re confident in his ability to do that.”
“I’m excited to have Lexus sponsor me because it’s a premium brand that is dedicated to perfection, and that’s what golf is all about,” says Day. “I’m looking forward to joining Lexus’ elite roster of champions.”
Lexus’ golfer line-up includes Nick Watney, Natalie Gulbis, Charles Howell III, Annika Sorenstam, Peter Jacobsen, Mark O’Meara, Raymond Floyd and Johnny Miller.
Day earned his Nationwide Tour card in 2006 and hasn’t looked back since. His win at the 2007 Legend Financial Group Classic on the Nationwide Tour made him the youngest person ever to win a PGA TOUR sanctioned event. He ended up finishing 5th on the 2007 Nationwide Tour money list to earn his PGA TOUR card for 2008. In May of 2010, he became the youngest Australian to win a PGA TOUR event, winning the HP Byron Nelson Championship. In April, Day tied for second at The Masters and holds six top-ten finishes in 2011.
Day was introduced to golf by his father at an early age. After his father passed away when Jason was only 12, Coach Col Swatton encouraged him to stick with the sport and eventually helped him attend a golf academy in Australia where he fine-tuned his skills.
Dustin Johnson: New American Schueco Brand Ambassador
Golf experts expect Dustin Johnson to have a great career.
The 26-year-old American, who grew up in South Carolina and now lives in Florida, is a new Schueco brand ambassador.
Starting immediately he will wear the logo of Schueco, the leading provider of Green Technology for the Blue Planet and Clean Energy from Solar and Windows, a company which is active in more than 75 countries. Finishing an outstanding fourth in the Ballantine’s Championship in South Korea (April 28 – May 1), Johnson had an excellent debut as a Schueco brand ambassador.
As a Schueco brand ambassador, Dustin Johnson now belongs to a team of popular world-class golfers who tee off on climate protection around the world and will play in the Schueco Open 2011 in Duesseldorf. Visitors to the tournament will once again experience how Schueco and professional golf are a perfect match. In addition to having a connection to nature, for both Schueco and golf, technical perfection, the utmost precision, absolute perfection, and efficient usage of energy are decisive success factors. Read more
Ultimate Custom Golf Cart Seats Define Stylish Comfort
The anniversary of the Ultimate Golf Seating‘s luxurious and uniquely designed, innovative golf cart seats confirms consumers preference for exceptional style and comfort.
“I felt confident there was a market for our high end custom golf cart seats. The seats were designed to capture a niche of customers who desire superior quality and detail,” said David Vahala, CEO, Ultimate Golf Seating, with headquarters in Elkhart, Indiana.
“Our first year of selling golf cart seats has proven just that. Consumers across the United States are purchasing Ultimate Golf Seats and the reviews from them are very positive.”
More communities and individuals are turning to golf carts as a vital mode of transportation. Golf carts are not only used by golfers playing their rounds on the course. People take golf carts to neighborhood activities, to shop at local stores and kids even use them to get to school. Golf cart transportation will continue to grow for the golfers and families alike. Read more
IHG Will Become Official Partner of PGA Tour in 2011
Five-year deal includes extension of title sponsorship of Crowne Plaza Invitational at Colonial
InterContinental Hotels Group (IHG) and PGA TOUR today announced they have entered into a five-year integrated marketing partnership that, beginning in 2011, will make IHG an official partner of the PGA TOUR, Champions Tour and Nationwide Tour in the hotel and resort category.
IHG owns a portfolio of well-recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. IHG also manage the world’s largest hotel loyalty program, Priority Club® Rewards with 52 million members worldwide.
Additionally, Crowne Plaza® Hotels & Resorts will extend its title sponsorship of the PGA TOUR’s Crowne Plaza Invitational at Colonial through 2015. Crowne Plaza has served as title sponsor of the historic event since 2007. Crowne Plaza is known to business travelers as “The Place to Meet” and golf courses have a storied history as informal meeting places, which Crowne Plaza will continue to leverage through its relationship with the PGA TOUR and Colonial Country Club across all IHG brands.
“We are extremely pleased to announce this new long-term relationship with the PGA TOUR, which includes extending our sponsorship of the Crowne Plaza Invitational at Colonial,” said Jim Abrahamson, President, The Americas, IHG. “This partnership provides a terrific opportunity for IHG to showcase all its eight brands and bring to life our award winning loyalty program for fans as well as the PGA TOUR’s membership base of players from around the world.” Read more