3ality Digital’s first-ever Live 3D broadcast of an NFL game named one of Sports Illustrated’s Innovations of the Decade
Dec. 4, 2008 Broadcast Set Standard for Next Generation of Sports Viewing
A groundbreaking 3D broadcast by 3ality Digital LLC (www.3alitydigital.com) has been named one of the decade’s best innovations by Sports Illustrated magazine. The Dec. 4, 2008 live 3D broadcast of the National Football League’s Oakland Raiders versus the San Diego Chargers marked the first time a league game had been carried live in digital 3D.
The landmark event carried on a proud tradition of sports broadcast innovation by the Modell family. For years, Art Modell shaped NFL broadcast policies as the owner of the Cleveland Browns and Baltimore Ravens. Modell’s sons, David and John – 3ality Digital’s chairman and co-founder, respectively – were instrumental in the landmark 3D broadcast.
“On behalf of everyone at 3ality Digital, we’re thrilled and honored that Sports Illustrated chose our NFL broadcast project as one of the most notable innovations of the decade,” said David Modell. “It was a pleasure to partner with the NFL to make this industry first a reality and lay the groundwork for the more comprehensive slate of live-action 3D programming now hitting the market.”
“We started development of real-time 3D production systems over ten years ago,” said Steve Schklair, CEO of 3ality Digital Systems, the technology arm of 3ality Digital. “3D for cinema is easy compared to live broadcast, yet we always knew that the right set of technologies would make live broadcasting in stereo a reality. Our live 3D broadcast of the Raiders versus Chargers was a key milestone in 3D’s migration from the cinema to the living room.”
In describing the broadcast experience, Sports Illustrated wrote in part: “If a one-sided snoozer of a game can be that engaging, one can only imagine the excitement of a postseason game or Super Bowl in three dimensions.” The magazine went on to say, “the brilliant final product is a testament to their (3D telecasts’) inevitability.”
“We approached the live 3D broadcast of Thursday Night Football as a proof of concept and came away extremely impressed with the results,” said Howard Katz, the NFL’s senior vice president of broadcasting and media operations. “The NFL has a long tradition of using emerging technologies to enhance the consumer experience, and live-action digital 3D clearly has enormous potential in this regard.”
“I’m proud and humbled to see our work included on such an exclusive and prestigious list of achievements,” said John Modell, who also serves as a 3ality Digital producer. “High-profile projects such as the NFL broadcast clearly demonstrate the value of the medium to every segment of the entertainment industry and firmly establish 3ality Digital as the premier 3D broadcast provider.”
The live 3D broadcast of the NFL Network’s Thursday Night Football was shot and transmitted by 3ality Digital and shown to invited guests at theatres in Boston, Hollywood and New York City. The three-dimensional nature of the broadcast, which incorporated state-of-the-art technology built into 3ality Digital’s camera platforms, was acclaimed for conveying the sense among viewers that they were actually on the field with the players.
“This is an amazing way to close out 2009 and begin what promises to be another watershed year for 3D,” said 3ality Digital LLC CEO Sandy Climan. “I’m thrilled to see the impact this broadcast and similar 3ality Digital projects have had on the global broadcast community. From the United Kingdom to Spain to Japan, broadcasters around the world have seen the potential of live-action 3D and will be launching dedicated 3D initiatives in 2010.”
The success of the NFL broadcast led a month later to the first live 3D broadcast to consumers, when 3ality Digital produced a live 3D broadcast of college football’s national title game between the University of Oklahoma Sooners and the University of Florida Gators.
Source: 3ality Digital
Lisbon Treaty gives a boost to sport
The International Olympic Committee (IOC) is delighted to see the position of sport in the European Union (EU) strengthened through the Lisbon Treaty. The new EU Treaty will come into effect tomorrow, and, for the first time ever, will provide a legal basis for sport – something for which the Olympic and Sports Movement has been fighting for the last 15 years. Articles 6 and 165 stress the significance of sport in Europe, recognise its specific nature and define the promotion of sport as a Community objective.
Jacques Rogge, President of the International Olympic Committee (IOC), said: “We have come a long way. I thank the member states for their strong commitment to sport over the last years. The impact of sport in the EU is huge, as is the influence of EU policies on sport. It really is time to move from a case-by-case approach to an environment where the specific characteristics of sport can be taken into account properly.”
The reference to sport in the Lisbon Treaty, which also mentions the “specific nature of sport”, provides the necessary instrument to do so. It should allow sport to be looked at not only from a purely economic point of view, but also from its voluntary structures as well as its social and educational role. Furthermore, sport’s fundamental principle of financial re-distribution for the purpose of sporting development distinguishes it from other industries. In this regard, the Olympic and Sports Movement has been confronted with several challenges in the past, especially when it came to judgments of the European Court of Justice on pure sporting rules. For instance, the protection of national teams and the regulations concerning free movement of professional athletes need to be addressed in the light of sport-specific rules and the particular characteristics of international sport.
Whilst the European Union is not given any direct legal competences for sport, its role will be to support and promote actions of the member states in this field, following the principle of subsidiarity. “We fully support this approach since the European Union should support and not regulate sport”, stated Patrick Hickey, President of the European Olympic Committees (EOC).
This indicates that sport organisations in Europe will gain momentum through more funding opportunities. The reference to sport in the Lisbon Treaty enables the set-up of a specific EU sports funding programme as well as a better mainstreaming of sport in existing programmes.
In the coming months, the focus of the Olympic and Sports Movement, which took a clear and unified position on the autonomy and specificity of sport last year, will now be on the proper implementation of articles 6 and 165. It is about protecting sport’s autonomy on the one side, and safeguarding the integrity of sporting competitions on the other side. “We are ready to contribute with our expertise to fill the new articles on sport with life and make it a success story for everybody. The Spanish government has already invited us to work closely together in the first half of 2010. We are ready to do so and also to continue with the regular and structured dialogue that we have built up with the EU institutions”, said Mario Pescante, IOC Vice-President and Chairman of the IOC International Relations Commission.
Under the Spanish Presidency, a formal Council of Sports Ministers will take place for the first time ever.
2009 National ARA Sportsmanship Award Goes to Kansas State University’s Jeron Mastrud
Wildcat tight end known for hard work, leadership and respect on and off the field
Kansas State University Wildcats are walking tall with the announcement of their senior tight end, Jeron Mastrud, as recipient of this year’s ARA Sportsmanship Award, presented by the Awards and Recognition Association (ARA) www.arasportsmanshipaward.com.
“The ARA Sportsmanship Award is the only national award that recognizes an athlete’s character as it relates to sportsmanship,” said Glenn Beckworth, president of the ARA.
“Our blue ribbon panel of retired coaches and sports experts had a daunting task this year with so many outstanding Bowl Division candidates. In this, our fifth year, it was a very tight race and we’re encouraged by the caliber of athletes that live and breathe good sportsmanship,” said former Brigham Young University football coach and selection committee chairman, LaVell Edwards.
“It was Mastrud’s unselfish, classy and service-oriented approach to the game and to life that made him stand out. He’s an extremely hard worker with a positive can-do attitude. I’m deeply honored to name him the 2009 recipient of the ARA Sportsmanship Award.”
With a strong work ethic for academics and football, 22-year old senior Mastrud has been a team leader since his freshman year. Known for his humble approach toward coaches, teammates, opponents and the media, Mastrud was a 2009 First Team All-Big 12 selection who caught 21 passes for 233 yards and one touchdown during 2009. A team captain, he appeared in 48 of a possible 49 games during his Wildcat career, while he started a team-best 26 straight games to conclude his tenure in Manhattan.
Earning a 3.81 GPA in business administration, Mastrud has earned high praises for his academic achievements as Second Team Academic All-American and one of 10 players nationally to earn Academic All-America honors in consecutive seasons. In addition to his academic achievements and football records, the Beaverton, Oregon native and son of a high school football coach has shown his steadfast commitment to community service.
The ARA Sportsmanship Award is presented to the NCAA Bowl Division collegiate football player who most exemplifies sportsmanship on and off the field. Mastrud was selected from 10 finalists representing schools across the country.
Previous winners are Northwestern University receiver Eric Peterman (2008); Washington State quarterback Alex Brink (2007); Cincinnati Bengals fullback Brian Leonard (2006); and Carolina Panthers running back, DeAngelo Williams (2005).
To qualify for the award, an athlete must be a starting player or significant contributor on his team; be a senior in good academic standing; demonstrate great respect for competitors, school, teammates and coaches; show an ability to accept victory and defeat graciously; convey a high degree of humility and integrity; and demonstrate commitment in the classroom and to the community.
All NCAA Bowl Division schools were eligible to submit nominations for the ARA Sportsmanship Award. The finalists were selected in a blinded process by representatives from ARA; the winner was selected by a blue-ribbon panel comprised of famous retired college coaches, members of the sports media and representatives from other complementary organizations.
Source: Awards and Recognition Association