NFL’s Most Fanatical Family
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‘Calling All Families’ Program Gives NFL Fans the Chance to Win a Trip to Super Bowl XLIV
PepsiCo’s Frito-Lay North America division and the National Football League are teaming up to give football fans across the country the chance to prove they are the NFL’s “most fanatical family” and win a five-day trip to Super Bowl XLIV in South Florida, where they’ll watch The Big Game from a VIP suite at Dolphin Stadium.
Fans can enter between Aug. 23, 2009, and Oct. 5, 2009, by visiting www.nfl.com/callingallfamilies and submitting a photograph of their family on game day and a brief essay describing why they are the NFL’s most fanatical family.
“We’re thrilled to celebrate the fans whose enthusiasm for the NFL and their favorite teams brings their families together and helps make NFL games so fun,” says Jason McDonell, Frito-Lay’s vice president and general manager of customer strategy. “Frito-Lay snack chips and dips bring something special to the game-watching experience, and we’re excited to be able to give some of the NFL’s biggest fans a family memory that will last a lifetime through our Calling All Families program.”
“We are pleased to work with Frito-Lay to celebrate our fans’ passion for the NFL through our Calling All Families program,” said Mark Waller, the NFL’s senior vice president of marketing and sales.
Frito-Lay and the NFL will support the Calling All Families program with point-of-sale displays at more than 20,000 grocery, mass merchandise, dollar and other retail channels that celebrate families’ at-home game watching environments and feature the Tostitos, Doritos and Lay’s brands. Frito-Lay and the NFL will also support the program with radio and print advertising.
A panel of judges composed of Frito-Lay and NFL executives will review all entries based on several criteria, including team spirit, enthusiasm for the game and demonstration of family gathering, and narrow the entries down to eight semi-finalists. Each semi-finalist and their family will travel to NFL Films to record a video bringing to life why they think they are the NFL’s “most fanatical family.”
From Dec. 1, 2009, to Dec. 15, 2009, fans can watch the videos online and vote for their favorite semifinalist. Then the two families that receive the most online votes will go head-to-head Dec. 16, 2009, to Jan. 3, 2010, with fans voting online to determine which family will win the Grand Prize — a five-day/four-night trip for the winner and up to five guests to attend Super Bowl XLIV, including round-trip air transportation, hotel accommodations, suite tickets to the game, and tickets to the Super Bowl Saturday Night Party and NFL Tailgate Party.
Complete rules are at www.nfl.com/callingallfamilies.
Ricketts family to acquire 95% stake in Cubs Franchise in $845 million transaction
Ricketts to Take 95% Ownership of Chicago Cubs, Wrigley Field and Tribune’s Interest in Comcast SportsNet
The Ricketts family has signed a definitive agreement with Tribune Company to acquire a 95 percent interest in the Chicago Cubs National League Baseball Club, Wrigley Field and Tribune’s approximately 25 percent interest in Comcast SportsNet (CSN) in a transaction valued at $845 million. The Ricketts family will have management control of the joint venture as its 95 percent owner. Tribune will retain a five-percent ownership interest.
“Our family is thrilled to have reached an agreement to acquire a controlling interest in the Chicago Cubs, one of the most storied franchises in sports,” said Joe Ricketts. “The Cubs have the greatest fans in the world, and we count our family among them. We look forward to closing the transaction so that we can begin leading the Cubs to a World Series title.”
The Ricketts family reached the agreement with Tribune after a thorough bid process that began more than two years ago. Tribune intends to proceed to a final transaction close without soliciting further bids from other parties.
“This joint venture will provide dedicated, local family ownership and management for the team,” commented Tribune Chairman Sam Zell. “The Ricketts family will be a great steward of the franchise. They have a strong respect for the team, for the fans and for what the Cubs mean to the City of Chicago.”
Final closing of the agreement is dependent upon approval by Major League Baseball owners and bankruptcy court approvals. As part of the court’s approval process, the entity holding most of the assets of the Cubs franchise will voluntarily file for Chapter 11 protection so that the franchise can emerge free and clear of Tribune Company’s financial obligations. All obligations specific to the Cubs franchise – player contracts and agreements with sponsors, broadcasters, advertisers, suppliers and ticket holders – are not expected to be impacted by the court approval process, and there should be no interruption of team operations. The court is expected to rule on approval of the transaction early in the fourth quarter of 2009.
Source: Tribune Company
Jillian Michaels, America’s Toughest Trainer, announces new QuickStart Rapid Weight Loss System
Jillian Michaels, New York Times bestselling author and renowned wellness coach from NBC’s The Biggest Loser, announces her first ever line of weight-control supplements in partnership with ThinCare(TM) International, LLC. The line launches today in GNC and will roll out in smarter retailers nationwide over the next month. The flagship product of the new Jillian Michaels line is the QuickStart Rapid Weight Loss System(TM) offered at a special introductory price.
“I have always been an advocate of supplements for boosting metabolic function and supporting weight loss,” says Michaels, “but I could never find a product that was effective and made with natural ingredients. So I took matters into my own hands! My new QuickStart Rapid Weight Loss System is designed to help you overcome the two greatest obstacles to successful weight loss — appetite control and fat burning.”
“We are extremely happy to be working with Jillian Michaels,” says Gina Daines, spokesperson for ThinCare(TM) International, LLC. “Jillian is a true icon and this product line is the biggest thing to hit the diet shelves in years.”
“Our partnership with ThinCare(TM) allows Empowered Media to further develop our ongoing strategy to expand the Jillian Michaels brand,” says Empowered Media CEO, Giancarlo Chersich. “We want to provide our customers with total life solutions and this partnership helps us round out our platform. Together, we have developed healthy and innovative natural products that will help consumers manage their weight-loss goals. Since the products are natural, they represent the kind of health and wellness lifestyle that Jillian always promotes. We are looking forward to a long and mutually beneficial relationship.”
The entire Jillian Michaels supplement line contains the following: Maximum Strength Calorie Control(TM), Maximum Strength Fat Burner(TM), Triple Process Total Body Detox & Cleanse Plus Probiotic Replenishment(TM) and QuickStart Rapid Weight Loss System, which contains both the Fat Burner and the Calorie Control at a special introductory price.
Jillian Michaels’ products will be sold at GNC, Wal-Mart, Walgreens, CVS, Rite-Aid, Target and most chain grocery stores. For more information visit, www.jillianmichaelsweightloss.com.